Letters: BRAC report should measure area against top markets in all metrics

Letters: BRAC report should measure area against top markets in all metrics
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Recently, the Baton Rouge Area Chamber released “Progress By the Numbers,” a community dashboard tracking key metrics as outlined in its five-year strategic plan. This metric presentation highlights economic successes and opportunities for improvement. They do a very good job of packaging this information in an easy-to-digest format online.

As you’ll notice, we determine our improvement or lack of improvement on several important metrics over the years — looking back at our previous year’s data. This is excellent information, no doubt.

However, it does not compare us to city cohorts, which is very important if we are to judge our ability to compete for industry, talent and quality of life for all of Baton Rouge. Think of it this way: The NFL Combine just wrapped up, and every athlete was measured against other athletes. A single athlete may post his best numbers yet still come in last compared to others at the combine.

Consequently, this athlete has fewer teams looking at him, if at all. He is good compared to himself, but not “market good.”

This dashboard, and by extension, the five-year plan, is the same. It’s great to show improvement, but if we’re dead last, are we really moving forward?

If we want improvement, let’s find what good looks like. Identify top markets in all metrics and compare them to those numbers. My guess is we would not look so good, but at least we can focus on our plans, set realistic goals and build a plan to achieve them.


Baton Rouge


About Mary Weyand 14391 Articles
Mary founded Scoop Tour with an aim to bring relevant and unaltered news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research. With ample knowledge about the Automobile industry, she also contributes her knowledge for the Automobile section of the website.

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