Waitr begins process of changing name, to include new app, stock ticker symbol

Waitr begins process of changing name, to include new app, stock ticker symbol
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Lafayette-based Waitr has begun transitioning to its new name, ASAP, company officials announced.

Announced months ago, the move comes as Waitr formed two partnerships to add delivery of apparel, luxury, sporting goods, auto parts and more.

“The rebranding embodies the future direction of our company in which you can get everything ASAP,” Waitr CEO and board chair Carl Grimstad said. “Our vision is delivering anything to consumers, same day, from any type of business. With ASAP, we will bring our best-in-class food delivery services to a broader range of products.”

Customers can now see subtle changes with the addition with the addition of the ASAP tagline to its current logo, app, website and social postings. Other transformations will follow with a new brand set to launch later this summer.

The company will also have a new stock ticker symbol aligning with the ASAP rebranding.

Shares of Waitr were up 41 cents at the close of market Monday.


About Mary Weyand 36831 Articles
Mary founded Scoop Tour with an aim to bring relevant and unaltered news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research. With ample knowledge about the Automobile industry, she also contributes her knowledge for the Automobile section of the website.

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