Excerpt from View from the Wing
Some websites don’t care about quality, and whatever AI produces will be fine. But the trick isn’t to compare content to what AI can do today. Large language models are developing quickly, and will revolutionize much of life in the coming years (though there will be pushback). For instance while two pilots still make sense in the cockpit, we’ll get to the point where an AI co-pilot outperforms a human.
For online content creators, unless you have something unique and original to say, AI is coming for you. The people who will continue to stand out will:
- Offer actual field content, with real reporting, the original information that AI will train on but doesn’t have yet.
- Report data points and record live experiences, content that is relevant and timely rather than timeless, either actionable or interesting in the moment.
- Have a willingness to make an argument, take a position. Most sites won’t take positions out of fear of turning off some readers, who either won’t keep reading or won’t take revenue-generating actions. But taking positions is – so far – a differentiator from AI.
Regardless of what you do, you should be using AI as a tool rather than seeing it as a competitor. Learning how to be effective with AI will put you in a position to leverage your time, rather than be outcompeted. Keep ChatGPT open and use it more than search. For instance, learn how to ask it questions to get better than milquetoast answers. If you just ask it for something, it will write a banal answer. If you ask it to write som
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