Hotel Marketing Podcast Episode 237

TravelBoom Hotel Marketing Podcast banner
Buffett Image

  Episode 237 – Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release

TravelBoom Marketing;

It’s a bit cliche how often I say it, but “we’ve got a special episode for you today!”  We have both Ken Reig, president, and Rob Langenback, COO, of Eight Oh Two Marketing. Eight Oh Two is a powerhouse in the search marketing world with over 15 years of helping major brands like Orvis, Geneverse, RBX, and others succeed through forward-thinking search optimization and search marketing strategies.  

To set the stage, we have all heard and experienced ChatGPT and Microsoft’s integration of an AI-based question and answer system into the Bing search engine.  The first mover advantage has definitely been on full display and Microsoft has garnered a lot of attention and a significant uptick in the share of the search market.  

But never underestimate the power of Google, who has been working on their own platform with Bard (bard.google.com).  That’s the topic for today where we will learn more about Google’s Magi project as well as significant changes to how the search algorithm will have a major impact on hoteliers and marketers in general.

To listen to this TravelBoom podcast, visit here.

About TravelBoom Marketing

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.

Source

mm
About Mary Weyand 36083 Articles
Mary founded Scoop Tour with an aim to bring relevant and unaltered news to the general public with a specific view point for each story catered by the team. She is a proficient journalist who holds a reputable portfolio with proficiency in content analysis and research. With ample knowledge about the Automobile industry, she also contributes her knowledge for the Automobile section of the website.

Be the first to comment

Leave a Reply

Your email address will not be published.


*